Hey hi friends today i'm posting about the prestigious and very famous car which travels the whole nation for two decades that is the PEOPLE CAR Maruti 800. It has been more than a decade since Maruti Udyong has started producing cars in India. Out of all the cars that the company has produced nothing can compare to the fame that the Maruti 800 has achieved. The unassuming people car maruti 800 has ruled the indian roads for almost two decades and act as a cash cow for two decades. Considering the car's accessibility, Maruti's tagline "Realize your dreams" seems especially apt. The initiation of the “people’s car” idea happened in1970s when Sanjay Gandhi was awarded a contract to build a people’s car. Unfortunately, the car never went into production.
The first M800 was sold to Harpal Singh at a cost price of Rs 48,000. The lucky car owner received the keys from the then Prime Minister Indira Gandhi. The car was powered with a 796 cc three-cylinder engine that generated 39.5 bhp at 5500 rpm.It was famous for its cubic capacity.In the first year (1984) of production, M800 witnessed sales of 852 units, the sales increased to 20,269 units between 1985-86 and reached 31,314 units.The old Maruti was then rejuvenated in 1986 with an additional cost price of Rs 15,000. This facelifted version of the 800 came with a air conditioner and music system After the car was revamped with a completely new look, it experienced sales of about 52,344 units in1986.The first export of Maruti 800 began in 1987. It is said that during this period almost 500 cars were exported to Hungary. Later, it was also exported to South East Asia, Bangladesh, Sri Lanka, and South America.The M800 was India’s largest selling passenger car that witnessed accelerated growth with escalating sales every year. The car sales soared from about 63,763 units in 1987 to about 1, 89,061 units in 1999.
A great car coupled with a genius marketing strategy has resulted in the success of the Maruti 800.Apart from low purchasing power it also has low maintainance & fuel efficiency. Therefore it turns out to be the complete package that is cheap to buy cheap to maintain and cheap to run if there is one thing which is not cheap that is "Quality of the car".India's adorable small car Maruti 800 has revolutionized the Indian auto industry with its incredible performance and reliability. Maruti completes 25 years of an preeminent history, the company owes its success, prestige, and honour to its tiny M800.
But now the car is being phased out of 13 cities in india.
Let us hope that maruti again come up with such a car which meet all the market challenges and travel the whole nation for a very long period.
