Uncrowned burger king.......

Hi..... friends .... today i would like to post about.... an young entrepreneur Sunil Cherian, who is ruling a kingdom of chennai based BurgerMan Foods India Pvt Ltd.which is 3years old. Media often referred him as an "uncrowned burger king", "kiosk CEO"... He started a business of selling burgers in kiosks with 2 lakh rupees investment at chennia .....now the company is expecting to touch a turn over of 5 crore rupees.Cherian started his burger shop outside a college in Chennai three years ago. Now, his brand, ‘Burger Man' is a recognised one in the city.
We have heard of road side Idly, Mirchi Bajji stalls and these days even Soup stalls. But have you come across road side Burgers? This neat and Hygienic stalls offer varieties of Burgers and other side appetizers for those busy office goers. If you have skipped breakfast, you don’t have to worry. You can stop at any of these BurgerMan Kiosks and savour your favorite Burgers.

How did the idea arose?
The burger business originated from an idea Sunil explored for a business plan in his college. Initially interested in restaurant business, Sunil zeroed on the kiosk model as this capped capital investment; he couldn't pay for the high rentals of a commercial space. He was also clear that he would sell a product that appealed to a wide cross-section of people, particularly youngsters. Thus came the idea of burgers.
I am exploring other options that involve food as well,” he says. Juicy delight The best burger he remembers was one he ate in Pune from McDonalds. Then Burger Man happened. “I was toying with names like Burger Hub and Burger Hut. Then it occurred to me that the postman delivers post. The milkman delivers milk. I wanted something that delivered directly to the customer. A no-frills, pocket-friendly service that would be synonymous with good juicy burgers,” he says.
The company currently operates 50 kiosks in Chennai 30 in Hyderabad and 25 in Bangalore offering 25 varieties of burgers with the prices ranging from Rs 25 to Rs 50.

Not a penny on advertising.....

Sunil hasn't spent a penny from his pocket on advertising his burgers. Then, how did he manage growth?
“Our business model is simple – not to follow the rules of the conventional business. We convince corporates to let out their waste commercial space, where we do business. All we require is 25 sq. ft of space to set up a kiosk,” Cherian said.He doesn’t believe in advertising but is present at every school annual day and college cultural. “I reach my target audience well this way,” he believes. His advice to budding entrepreneurs: “Believe in the potential of your dream and market it well.”
For more info:Visit http://www.burgerman.in/